Company:
The Overstory Co.
Year:
2024 - Present
Duration:
2+ Years (Present)
Overview
The Overstory Co. | Founder Support & Systems Design for Emerging Mission-Based Organizations
Co-founded with sustainability and CPG expert Smita Satiani, The Overstory Co. helps independent brands and creative studios build the structure for their next chapter. The consultancy brings together brand operations, program management and strategic systems design, with a focus on food, beauty and hospitality.
Website: www.theoverstory.co
What I Led
Shaping and managing client projects across product development, launches, rebrands and operational rebuilds. The work combines custom frameworks, practical toolkits and interim project and program leadership for founder-led teams navigating change. A trusted network of designers, strategists and operators joins each engagement according to its needs.
What Shifted
Scattered processes become shared systems, launches run more smoothly, and founders gain a clearer view of priorities and responsibilities. Teams leave with practical tools and ways of working they can carry forward, giving the business room to grow while staying connected to the character and intentions behind the brand.
