Company:
Forested
Year:
2019
Duration:
3 years
Overview
Maryiza Honey | Brand Development & Launch Operations
Developed under Forested, Maryiza is a single-origin Ethiopian honey line connecting smallholder producers with the U.S. market through premium, traceable products. A founding team role brought together brand development and operations, shaping both the story and the systems behind the launch.
What I Led
Building the logistics for U.S. distribution and preparing international exports through compliance, quality assurance and traceability systems. The work also shaped the brand narrative, translating sourcing transparency into stories that connected customers with the honey’s origins. Operations, product marketing and stakeholder coordination linked producers, partners and retail channels across three continents.
What Shifted
Maryiza reached premium retail markets with coverage in The New York Times, Bon Appétit and Esquire. The launch gave Ethiopian honey producers visibility through a consumer brand, supported by the distribution and export infrastructure needed to carry the product from origin to shelf.
