Company:
C.Cassis (Consulted through The Overstory Co.)
Year:
2024
Duration:
6 months
Overview
C.Cassis | Regional Growth & Hospitality Partnerships
C.Cassis is a low-ABV aperitif brand rooted in regenerative agriculture and craft production. The engagement focused on expanding its presence in New Orleans, a competitive drinks market with a deeply established hospitality culture.
What I Led
Regional brand development across distributor relationships, local alcohol requirements and placement opportunities with restaurants and venues. Beyond securing listings, the work focused on how C.Cassis was introduced, described and positioned, giving hospitality partners a clear understanding of the product and its origins.
What Shifted
Sales through local distribution grew by 18%, with placements across restaurants and hospitality venues, including chef Ana Castro’s Acamaya. These relationships expanded the brand’s presence in New Orleans and created opportunities for guests to discover C.Cassis through the city’s food and drink culture.
