Crisha


Systems Design
Business Operations
Creative Strategist


Ari

I design the operational backbone that helps visionary leaders scale thoughtfullycreating structure, systems, and strategic clarity across product, brand, and business operations

Info

I turn big ideas into smooth-running realities.

I build the operational backbone of ambitious, mission-driven companies—turning vision into clear plans, functional systems, and measurable results. I've led product launches, strategic programs, and operational strategies across food & beverage, beauty, and sustainability.

Founders and leadership teams bring me in to create structure without stifling momentum—shaping roadmaps, refining systems, and establishing the rhythm teams need to scale with intention. As Co-Director of The Overstory Co., I bridge creative vision and execution, aligning people, processes, and priorities so leaders can focus on what they do best.

Outside of work, I run Studio Mangosteen—a seasonal sensory studio exploring memory, ritual, and the slow beauty of thoughtful design.

Experience

Co-Director & Creative Strategist

2023 - Current

The Overstory Co.

Head of US Operations & Partnerships

2021 - 2025

Forested

CPG Product Development & Commercialisation

2019 - 2021

Forested (Maryiza Honey)

Studio Operations Manager

2019

Ostudio

Creative Production Assistant

2018 - 2019

Julia Sherman (Salad For President)

Co-Director & Creative Strategist

2023 - Current

The Overstory Co.

Head of US Operations & Partnerships

2021 - 2025

Forested

CPG Product Development & Commercialisation

2019 - 2021

Forested (Maryiza Honey)

Studio Operations Manager

2019

Ostudio

Creative Production Assistant

2018 - 2019

Julia Sherman (Salad For President)

Competencies

Business Operations

Program Management

Launch Operations

Systems Design

Cross-Functional Coordination

Process Design

Vendor & Supplier Comms

Team Building

Client Coordination

Go-to-Market Readiness

Visionary Coaching

Tools

Asana

Project Management

Asana

Project Management

Monday.com

Project Management

Monday.com

Project Management

Notion

Documentation / PM

Notion

Documentation / PM

Google Suite

SOPs / Knowledge Management

Google Suite

SOPs / Knowledge Management

Mid-journey

Images

Mid-journey

Images

Lightroom

Media Editing

Lightroom

Media Editing

Canva

Team Comms/Presentations

Canva

Team Comms/Presentations

Adobe InDesign

(Currently Training)

Adobe InDesign

(Currently Training)

Figma

(Currently Training)

Figma

(Currently Training)

Hubspot

Relationship Management

Hubspot

Relationship Management

Education/ Certs

Monash University

BSc - Research Design & Physiology

Monash University

BSc - Research Design & Physiology

William Angliss

Commercial Cookery & Patisserie

William Angliss

Commercial Cookery & Patisserie

Google (In Progress)

Google Project Management: Professional Certificate

Google (In Progress)

Google Project Management: Professional Certificate

Adobe (In Progress)

Adobe Graphic Designer Professional Certificate

Adobe (In Progress)

Adobe Graphic Designer Professional Certificate

Testimonials

"Crisha's intuitive sense for project management, team coordination, and systems-building is what helped us get from 0 to 1 as a global, cross-cultural team and business."

Ariana Day Yuen

Founder & CEO, Forested

"Crisha’s aptitude for [systems] design has defined her ability to effectively bring life to a project. Crisha's work prioritizes clarity, functionality and flair. Her work can be characterized as grounded and rich."

Franck Henry Godefroy

Visonary & Artist, Tepid

"Crisha is creative, organized, and brings refreshing energy and spirit to the workplace. She is a problem solver and creator - a powerful combination for any business and a dream teammate"

Abby Waldorf

Founder, Planet Positive

Testimonials

"Crisha's intuitive sense for project management, team coordination, and systems-building is what helped us get from 0 to 1 as a global, cross-cultural team and business."

Ariana Day Yuen

Founder & CEO, Forested

"Crisha’s aptitude for [systems] design has defined her ability to effectively bring life to a project. Crisha's work prioritizes clarity, functionality and flair. Her work can be characterized as grounded and rich."

Franck Henry Godefroy

Visonary & Artist, Tepid

"Crisha is creative, organized, and brings refreshing energy and spirit to the workplace. She is a problem solver and creator - a powerful combination for any business and a dream teammate"

Abby Waldorf

Founder, Planet Positive

Testimonials

"Crisha's intuitive sense for project management, team coordination, and systems-building is what helped us get from 0 to 1 as a global, cross-cultural team and business."

Ariana Day Yuen

Founder & CEO, Forested

"Crisha’s aptitude for [systems] design has defined her ability to effectively bring life to a project. Crisha's work prioritizes clarity, functionality and flair. Her work can be characterized as grounded and rich."

Franck Henry Godefroy

Visonary & Artist, Tepid

"Crisha is creative, organized, and brings refreshing energy and spirit to the workplace. She is a problem solver and creator - a powerful combination for any business and a dream teammate"

Abby Waldorf

Founder & Creative Director, Asmaa Studio

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Let’s Connect

Location:

New York City, USA

Abstract image

Let’s
Connect

Location:

New York City, USA

Abstract image

Let’s Connect

Location:

New York City, USA